TANDUAY continued its dominance in the global rum category as it was declared the World’s Number 1 Rum anew by Drinks International Magazine. According to data collated from public company reports, the Philippine rum brand sold 27.5 million case liters in 2022, a 16 percent increase from the previous year. Tanduay was also the fastest-growing rum brand for that year.
“Since proving its staying power and seeing a swift recovery post-pandemic, the rum category has continued to witness growth across most brands, with Tanduay and Barceló in the double figures,” the magazine noted in its supplement, The Millionaires’ Club, which publishes the world’s top-selling spirits brands annually.
Tanduay is Drink International Magazine’s World’s Number 1 Rum for the sixth consecutive year. The brand first won the distinction in 2018 as it became aggressive with its international marketing and expansion.
Apart from the recognition for its excellent sales record, Tanduay has also received accolades for the premium quality of its rums.
“Quality is essential in maintaining your customer base and attracting new markets to your products. Tanduay has been making quality rums since the 1800s. Even its early years, it was already accorded international citations. The fact that it continues to dominate the rum category is testament to the brand’s commitment to consistently provide our customers, wherever they are in the world, with the best rums that are made in the Philippines,” said Marc Ngo, Tanduay International Business Development Manager and Senior Brand Manager.
Tanduay is present in China, Singapore, Qatar, the United Arab Emirates, France, Germany, Belgium, the Netherlands, Luxembourg, the United Kingdom, Austria, Poland, Georgia, Armenia, the Czech Republic, the United States, Canada, and Costa Rica.
Plans are underway to further expand its global reach through partnerships with leading spirits distributors.
