Chinese technology firm ZTE Philippines is targeting to capture 5 percent of the country’s smartphone market as it launches its latest devices that cater to the low- and high-end markets.
“We started our plan last year and our target at the end of this year, our plan is to have 5 percent market share for the Philippines,” Justin Li, chief executive officer of devices, South and East Asia, ZTE Corp., said during the launch of ZTE Blade series in the Philippines on Tuesday.
ZTE Philippines, which was founded in 2002 and has over 1,000 employees to date, has unveiled two lines of mobile devices for the Filipinos — the Blade Series that promises premium quality and high performance at an attractive price point, and the RedMagic 8PRO which is the latest addition to the power gaming series.
Li said the company is confident the new Blade smartphone series will be able to find a home in the local market.
“The Philippine smartphone market is as competitive as it gets. Plenty of brands are vying for a bigger piece of the market share. We at ZTE are ready to dive in because we are confident that we have something amazing to offer for all segments,” he added.
The ZTE Blade series comes in three different variants: Blade V41 Vita 5G, Blade V40 Design and Blade V40S priced at P11,999, P10,999 and P7,999, respectively.
RedMagic 8PRO targets the high-end market with retail prices at P42,999 and P53,999.
ZTE ranked first in the global mobile broadband and customer premises equipment or CPE markets in 2022, according to marketing research company Techno Systems Research.
“In the Philippines, ZTE will continue to be the industry’s solid partner in driving the digital economy through key projects that were instrumental in expanding and providing innovative technology and cost-efficient solutions and products to support our customers.
We are excited this 2023 and look forward to the Filipinos’ continuous trust and support,” Li said.
