Vitarich Corp. has expanded its trade channels including e-commerce.
“By improving our presence in both physical stores and online platforms, we are bringing greater value to consumers,” said Rocco Sarmiento, Vitarich chief executive officer.
Sarmiento said Vitarich has added 290 retail locations to carry its fresh and frozen chicken products, partnering with leading supermarkets across Greater Manila Area including SM Hypermarket, SM Supermarket, SM Savemore, Puregold and AllDay, among others.
Its products are now available in over 340 outlets, while more locations will be added in the year.
Vitarich has also launched the online store of its Cook’s brand in Lazada, Shopee, TikTok Shop, GrabMart and Pick.A.Roo.
“These platforms offer enhanced features such as responsive design for mobile devices, personalized product recommendations, multiple secure payment options, and high-quality product images and videos. Customers get exclusive access to year-round deals and offers, including special prices and free branded merchandise for qualified purchases,” Sarmiento said.
