URC brings Goodday to local market

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Universal Robina Corp. (URC) said it has partnered with Japan’s beverage group Asahi Holdings to introduce a cultured milk product, Goodday, in the Philippines.

URC said this gives the company a foot into the P6.5-billion cultured milk category in the country.

The partnership is done through Asahi unit Asahi Beverages Philippines (ABP).

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Goodday offers more benefits across-the-board than current brands. Its cultured milk contains Lactobacillus Paracasei MCC1849 to help improve immunity, the company said.

Goodday is ABP’s first foray into the Philippine beverage market.

Goodday comes in two packaging sizes, 350 ml and 80 ml, in three flavors: original, strawberry and mango.

“Consumers have made health and wellness a priority over the past few years, and URC’s joint ventures and product innovations in beverages are ready to address their needs. With our partnership with Asahi, we look forward to the addition of Goodday Cultured Milk Drink to our portfolio of beverage brands to better serve Filipino consumers,” said Irwin Lee, URC president.

“We strongly believe that Goodday will be made available in all of URC’s distribution networks across the Philippines, and in the hands of our loyal consumers as the demand for immunity-boosting health beverages continue to rise,” added Hemalatha Ragavan, ABP chief executive officer. – Ruelle Castro

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