THE Department of Trade and Industry (DTI) has set up a central coordinating body for all Halal development efforts.
In a statement on Tuesday, the DTI said it created the National Halal Industry and Development Office (NHIDO) designed to propel the Philippines to the forefront of the global Halal industry by 2025.
The central office will streamline initiatives and foster collaboration integrating stakeholders’ participation. The office aims to create a unified and robust Halal industry.
“This strategic move aligns with the country’s goal to boost the domestic halal market and expand the export potential of Filipino products and services,” the DTI said in a statement on Tuesday.
One of the NHIDO’s key priorities is to simplify Halal certification and standards, ensuring easier access for medium, small, and micro enterprises (MSMEs). This initiative will be supported by expanded capacity-building programs that offer specialized training, equipping MSMEs and other stakeholders with the knowledge and skills needed to thrive in the Halal sector.
The new office will lead the nationwide launch of the “Halal-Friendly Philippines” campaign, designed to stimulate market growth by raising awareness and tapping into the economic potential of Halal products, extending their appeal beyond the Muslim community.
To achieve this, public awareness programs will be rolled out across various media platforms and through community outreach. These programs will emphasize the broader Halal landscape, correct misconceptions, and promote inclusivity.
The NHIDO will formalize partnerships with local government units and relevant agencies to improve governance and cultivate Halal-compliant infrastructure, including slaughterhouses and cold storage facilities. This initiative will also involve regional integration efforts to enhance supply chains across Luzon, Visayas, and Mindanao, creating the foundation for efficient Halal trade hubs.
To guarantee data-driven planning and program responsiveness, the NHIDO will form a comprehensive Halal product database and implement monitoring and evaluation systems. Lastly, the NHIDO will manage all necessary administrative and financial operations, resource allocation, and personnel hiring to sustain its long-term objectives.
