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Tanduay has partnered with Weisshaus, a leading distributor of international spirits, to bring the brand to Austria— making it the first Asian rum brand to enter the country.
Andreas Osler, Weisshaus managing director, said they see Tanduay’s enormous potential in their market.
Rum is the second most popular among spirits in Austria and is consumed more frequently than whisky.
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With its entry into Austria, Tanduay is steadily bringing its products to more European countries. In the past two years, it has already entered the markets of Germany, Belgium, the Netherlands, Luxembourg, and the United Kingdom.
Tanduay is also available in 11 US states and the territory of Guam, the United Arab Emirates, China, Singapore, and Hong Kong.
