Tanduay continues its global expansion as it aims to make it a household brand in other countries in the future.
In a statement late Tuesday, Tanduay said as part of this expansion, it plans to put up small warehouses in strategic locations in different regions which will act as distribution hus.
This year, the brand launched in South Korea, expanded in Peru, and is set to debut in multiple European countries.
The expansion coincides with the 170th year of Tanduay in the business.
The brand is being marketed in 23 countries outside of the Philippines, with concentration in the regions of North and South America, Europe and the United Kingdom, and the Asia Pacific.
Roy Kristoffer Sumang, Tanduay International business development manager, said the brand is looking to increase its presence in Latin America, particularly in Mexico.
For Europe, Tanduay will launch its premium products in France, Italy, Spain, Denmark, and the Nordic States.
