Tanduay has partnered with distributor Christopher Stewart Wine & Spirits to make its award-winning products available in the Canadian market.
“Our distribution in Canada will be in the whole country. We are already in British Columbia, Alberta, and Saskatchewan and working on getting tenders on the government-controlled provinces like Ontario and Quebec,” said Marc Ngo, Tanduay International business development manager and senior brand manager.
Ngo said they have partnered with Christopher Stewart Wine & Spirits for Tanduay’s Canadian expansion because they provided the best strategies to move Tanduay in Canada.
“They have sales teams for almost every province in Canada, which gives Tanduay the best possible opportunities to be present in every province,” he added.
For its Canadian launch, Tanduay presented a Sam Miller Guest Shift at the H Tasting Lounge last October 5. Miller is one of the leading names in bar-tending whose passion is the world of rum.
Tanduay also hosted an Industry Masterclass and Blackbox Cocktail Competition as part of its Canadian launch. The event was held at The Permanent last October 4. Later that day, the brand held a launch party at Lunch Lady where they served Filipino cuisine along with Tanduay cocktails.
Tanduay was named the World’s Number 1 Rum for six consecutive years, outselling rum brands from other countries.
The Tanduay rums that are available in Canada are the Tanduay Asian Rum Gold, Tanduay Asian Rum Silver, Tanduay Double Rum, Boracay Rum Coconut, and Boracay Rum Cappuccino.
“We are already in the works in bringing our full range, which includes Especia Spiced Rum, Tanduay Rum Amber, and Tanduay Rum White to the country by 2024,” Ngo said.
