Tanduay Distillers Inc. has entered the Taiwan spirits market with the introduction of its Tanduay Asian Rum Gold, Tanduay Asian Rum Silver, Tanduay Double Rum, Boracay Rum Coconut, Boracay Rum Cappuccino, Tanduay Dark and Tanduay White.
Marc Ngo, Tanduay international business development manager, expressed confidence on the rum’s entry into Taiwan amid stiff competition from other rum brands.
“Based on early reviews, we think the brand will perform well since the Taiwanese market already has a sophisticated taste and is very accepting of brands that offer them something new and unique,” said Ngo.
Ngo said Taiwan’s rum market is similar to that of Singapore where people are willing to spend on quality spirits and cocktails.
Tanduay partnered with the distributor, Mr. Mixer, Ltd., one of the leading spirits and other liquor distributors in the country, to market its goods in Taiwan.
“They believe in the brands and they share our passion for bringing our world-class rums to the Taiwan market,” Ngo said.
Mr. Mixer Ltd recently held a grand launch of Tanduay at Driftwood Bar in Ximending District.
Ngo said that they are currently focused on opening and partnering with on-trade accounts to feature their brands and for consumers to try.
“We are having discussions with big chain accounts for them to carry Tanduay rums in their stores. We are also planning to join the Tainan Cocktail Event on October 20 to 21 to feature our brands more to local consumers,” he said.
Taiwan is the 19th country Tanduay rums are being sold.
