The Philippines’ tablet market is expected to continue to decline in 2023 with the return to in-person classes and due to global headwinds, according to International Data Corp.’s (IDC) latest report.
The IDC Worldwide quarterly personal computing device tracker showed the tablet market in the country declined by 12 percent quarter-on-quarter (QoQ) in the third quarter this year and was almost flat compared to last year.
“The education segment has been the driver for the tablet market’s growth since blended learning was implemented among schools in the Philippines. But it declined by 47.8 percent QoQ and 42.4 percent Year-on-Year (YoY) as more schools, both public and private, returned to physical classes as part of the Department of Education’s (DepEd) expansion of face-to-face classes,” said Angela Medez, IDC Philippines senior market analyst.
“With the DepEd’s mandatory in-person classes for public schools beginning in November as well as global headwinds hurting consumers, we anticipate the tablet market to decline in 2023. Even though more Chinese vendors have turned up in the tablet space and sparked competition, we don’t expect them to offset the slowdown of the overall tablet market,” Medez added.
Samsung took back the top spot with a 43.5 percent market share by more than doubling its shipments compared to the previous quarter and growing 37.7 percent YoY.
realme is the second leading brand while the third is Cherry Mobile, then followed by Huawei and Lenovo, with market share of 14 percent, 11 percent, 9 percent and 6.4 percent, respectively.
The market share of other tablet brands stood at 16.4 percent.
