PLDT’s wireless arm Smart Communications Inc. (Smart) is set to expand its GigaLife App service offers this year, to further accelerate fifth generation (5G) adoption in the country.
“As we enter 2022, we should not only aim to grow the business through our current lens.
We also need to lay down the foundation for a future that is already happening now,” said Jane Basas, Smart senior vice president and head of consumer wireless business.
Smart’s GigaLife App, which has over 10 million users in just a year after its launch, as well as ramping up 5G adoption among subscribers, has been driving data usage while providing the best experience to customers with Smart 5G-certified devices.
Smart currently serves the most number of mobile data users in the country at 40 million.
“Partnerships with global brands such as Apple and Netflix, as well as enhanced prepaid and postpaid offers and digital innovations, will be key to serving our existing customers better and driving new customers to prefer our services in 2022,” Basas added.
Smart is also set to expand the GigaLife App to serve more customers in 2022, starting with PLDT Home Fiber subscribers, in addition to being the one-stop-app and engagement platform for Smart Prepaid, Signature, Infinity, Bro, TNT, and PLDT and Smart Bro Home WiFi customers.
Currently, the GigaLife App is enhancing customers’ digital lifestyle with digital payments via GigaPay with PayMaya, which allows users to link their PayMaya wallet for in-app transactions such as buying load, subscribing to promos, and paying bills; and innovative services.
With its integrated rewards platform GigaPoints, subscribers can convert points earned into data offers, products and devices.
