PLDT Inc. wireless subsidiary, Smart Communication Inc. is expanding its fifth generation (5G) network coverage and further improve customer services to sustain revenue growth in 2025.
“On top of the network rollout itself, focusing on seamlessness of coverage and customer satisfaction is paramount,” said Anastacio Martirez Smart chief operating officer, adding that seamlessness or network ubiquity is vital in conveying topnotch customer experience.
“Our network should be where people live, work, play and travel,” he said in a statement.
Smart reinforced its lead in 5G coverage, particularly in major event venues including Smart Araneta in Quezon City, Philippine Arena in Bulacan, and Mall of Asia Arena in Pasay City, as demonstrated by Smart’s support for events such as the PBA Finals, FIBA qualifiers, and South Korean boy band Stray Kids’ concert.
Strengthening 5G coverage, Smart has also rolled out new sites in Bonifacio Global City in Taguig, as well as launched affordable devices under P5,000, including the Smart ZTE A75 5G and TNT Panalo Phone 5G, to make 5G more accessible.
These initiatives continue to drive the segment’s growth. Mobile data revenues, which account for 89 percent of total Individual Wireless revenues, grew by 5 percent to P55.2 billion in the first nine months of the year.
