PLDT Inc. wireless unit Smart Communications Inc. reported a double-digit growth in its fifth-generation (5G) data traffic last year compared to the previous year.
Last year, Smart’s average quarterly 5G data traffic rose by 95 percent, while during the fourth quarter of 2023, it posted a 16 percent increase in average monthly data traffic on its 5G network.
The sustained growth in 5G data traffic was driven by the availability of new, affordable 5G devices and the continued push of Postpaid Unli5G Signature plans, Smart said.
“As we strive to continue delivering the best mobile experience to our customers, we also ensure that our offers are value-packed and relevant and that we are also able to make the latest handsets more accessible for our subscribers to make it easier for them to upgrade,” said Alex Caeg, head of Smart consumer wire less business.
Smart’s mobile network covers 97 percent of the population and is part of the Philippines’ largest integrated network that includes PLDT’s 1.1-million-kilometer fiber infrastructure.
“Coverage is key to 5G adoption. Our latest citation from Opensignal is a testament to Smart’s commitment to expanding the reach of our network across the Philippines. These efforts are also bearing fruit, as seen in the increase in our 5G data traffic, which has practically doubled,” Caeg added.
Smart said its initiatives to deliver enhanced mobile products and services are aligned with the PLDT Group’s endeavors to narrow the digital divide and provide connectivity to all, supporting the United Nations Sustainable Development Goals (SDG), particularly SDG No. 9 — Industry, Innovation, and Infrastructure.
These also reinforce the PLDT Group’s support for the government’s overall digitalization thrust.
