SM Supermalls has partnered with Meta, government and advocacy groups in a pioneering initiative against fraud and scams.
Launched on May 11 at the SM Mall of Asia Music Hall, the Be WAIS at Magduda campaign tapped advocacy groups, Bayan Academy and CitizenWatch Philippines in raising awareness about online fraud risks and equip consumers with the tools to identify and evade fraudulent activities prevalent in the digital landscape.
“SM’s partnership with Meta, advocacy groups, and the government sector is one of our efforts to create a digital space as secure as our physical malls, and we are proud to amplify the Be WAIS message to protect Filipinos from these online dangers,” said Joaquin San Agustin, SM Supermalls senior vice president for marketing.
The Be WAIS at Magduda campaign serves as a call for vigilance and skepticism, urging Filipinos to exercise caution and discernment in their online transactions.
