Global sneaker brand Skechers has transitioned its operations in the Philippines from a third-party distributor to Skechers USA Philippines, Inc. to maximize the brand’s growth prospects in the region.
David Weinberg, chief operating officer of Skechers USA In c., the Philippines can become a key market for the brand in Southeast Asia.
Suzette Pasustento, country manager for Skechers USA Philippines, said the company is presently in the first phase of reestablishing the brand in the market: setting up new offices in Manila, implementing a distribution center, and we opened our first new store this month.
In 2022, Sketchers will introduce new product categories, open more retail locations and expand door count with new retailers, as well as launch a comprehensive marketing campaign.
A full range of the brand’s lifestyle and performance footwear and apparel will be available in Skechers retail stores, including the recently opened location in Alabang Town Center and another in Ayala Malls Manila Bay planned to open this week.
Ten to 12 additional concept stores are planned for the first half of 2022.
Skechers will also be available in key department and specialty stores–including Planet Sports and The SM Store.
Skechers’ prior distributor in the Philippines, Trendworks International, will continue to sell Skechers products through the end of 2021.
