Leading specialty chemicals company SIKA Philippines recently formally launched its latest digital initiative called Sika Retail Management Tool (SRM) to better serve the needs of its distributors and further expand its business.
The SRM or Sika Retail Management (SRM) is a platform that enables both Sika and retail distributors to identify and count the point-of-sale (POS) or shops, and locate them easily in a map making it easier for information and promotions dissemination.
“In line with the strategic goal to be the preferred partner for building solutions, Sika is committed to the development of strong distribution partnerships through growth their respective store network,” Alainne Leonardo, Target Market and Marketing Head of Sika Philippines said.
SRM is a structured system for managing all interaction between Sika and its distributors, that is designed to create more collaborative relationships fostering additional value in terms of quality visit, up to date market information, sell out tracking and promotions cascade and allocation.
“As we work towards customer centricity, we are pleased to inform you of our latest initiative. The SRM Tool will assist SIKA retail distributors in providing support to their respectiveretail network,” Alainne Leonardo .
Sika assured distributors will be able to improve their performance under SRM through continuous improvement of customer service, promotions, merchandising, store visits and management of product placements.
