THE largest Filipino grocerant – a hybrid of grocer store and restaurant – in North America has partnered with leading local brands for a digital marketplace that will have access to both the US and Philippine goods and services.
Seafood City, with one million weekly in-store foot traffic and over 400,000 active membership base, has partnered with SM Group, Philippine Airlines, ABS-CBN, SMDC, BDO Unibank, Smart Communication Inc, Globe Telecom Inc., East West Bank USA, and BayaniPay, among others to simplify global transactions through the digital app.
Called SFC+, the app allows users to easily shop for authentic products, pay bills, send remittances, and even invest in the future of their loved ones in the Philippines.
“SFC+ is a digital hub for Filipinos in North America that gives them exclusive access to US and top Philippine brands, discounts, rewards, and a host of exciting benefits every time they transact using the app,” said Elewin Rebaya, SFC+ Inc. president and chief executive officer, at the press launch yesterday in Makati City.
From purchasing items and services to paying bills and even investing in the future of families and relatives they support, SFC+ will make these experiences rewarding for every global Filipino through a membership program, said Rebaya, who is also executive vice president of Seafood City.
Some of the key features of SFC+ include zero-fee remittance, bills pay, and embedded banking services by BayaniPay with East West Bank USA and BDO Unibank; digital shopping for Seafood City locations; discounted iWant TFC subscription; converting SFC+ points into Philippine Airlines Mabuhay Miles and vice versa; end-to-end purchase of SMDC condominiums with full support of licensed real estate professionals in the US; premium access to thousands of SM brands and outlets through the SM Gift Pass Choice; direct donations to the ABS-CBN Foundation and Gawad Kalinga USA; and a library of Filipino recipes and cooking videos.
Through SFC+, overseas Filipinos can also purchase local products on its marketplace and e-commerce features and have these delivered to the homes of their relatives or friends in the Philippines.
