Robinsons Retail Holdings Inc is tapping grocery delivery service provider DART to grow its online grocery market base for Robinsons Supermarket.
DART, which banks on its 15- minute instant grocery delivery service operates in the quick-commerce (Q-commerce) industry.
“With its 110 million people and an annual grocery spend of above $50 billion, the Philippines represents one of the most attractive markets in Southeast Asia for quick delivery service companies. According to the e-Conomy study by Google, Bain & Company and Temasek, the penetration level is only at 2 percent compared to 25 percent in the non-grocery space,” Robinsons Retail said.
“Delivering grocery goods to customers in 15 minutes represents a great opportunity. Our model allows gratification of instant needs and cravings while simultaneously saving time and money enabling us to create tremendous value for our customers,” said Harm-Julian Schumacher, DART chief executive officer.
Tommy Campos, DART chief operating officer, said the company currently serves the cities of Makati and Mandaluyong.
“We have tested many orders in the last months to better understand our customers and operations and fine tuning our offering. We have seen that 99 percent of our orders are getting delivered within 15 minutes and are now confident to scale our business to more customers,” he said.
Campos said DART plans to broaden its market coverage by expanding to other cities as well within the year.
Robina Gokongwei-Pe, Robinsons Retail president, said q-commerce provides a unique opportunity to address needs of consumers that are complementary to its traditional supermarket offering.
“We are excited to team up with DART and together push forward the digital transformation of the grocery industry,” Gokongwei-Pe said.
