Kenny Rogers Roasters plans to open 100 stores in the next five years, bringing the store network up to more than 200 branches and sales more than P10 billion.
The company eyes to tap tap unserved areas and improve market penetration through store expansion and innovation. Since 2020 and despite the pandemic, the restaurant chain has managed to open 19 new stores, 17 of which were in Luzon, one in Visayas, and one in Mindanao.
Kenny Rogers Roasters also launched its first Park and Order store, as well as several drive thru stores.
“We will fortify our presence in the Philippines by opening more flagship stores along major cities and provinces to maximize the demand for convenience and accessibility, and continue to deliver that signature deliciously healthy Kenny Rogers Roasters experience,” said
Petter Danilla, Kenny Rogers Business Development director.
Kenny Rogers Roasters continues to innovate and came up with recent product innovations — from Chipotle, Salted Egg, and Wrap & Roll to Chimichurri and Smokehouse BBQ.
Lorent Adrias, Kenny Rogers Roasters marketing director, said the company is developing and launching a wide selection of products very soon
