Tuesday, September 16, 2025

Poll ads send GMA income rocketing by 232% to P2B

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GMA Network on Wednesday posted a P2 billion net income after tax in the first half of this year, an increase of 232 percent from P602 million, fueled by election advertising placements.

The network said its first half consolidated revenues reached P10 billion, up 28 percent from P7.8 billion in the same period last year.

Advertising revenue rose to P9.3 billion, driven by election-related placements during the May midterm polls, alongside higher revenues from production services and others, it said.

Operating expenses (OPEX) increased by 6 percent to P7.6 billion, mainly due to higher cash and non-cash production costs, as well as general and administrative expenses, according to the network.

Its strong revenue growth enabled the network to deliver P3.8 billion in earnings before interest, taxes, depreciation, and amortization (EBITDA) for the period ending June 2025, equivalent to a 91 percent increase from the previous year.

GMA Network’s “robust performance” was complemented by its continuing dominance of nationwide ratings in the first half of 2025, according to Nielsen TV Audience Measurement.

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