PLDT Inc. is aggressively rolling out its Home fiber prepaid service to price-sensitive households across the country.
First-time fiber users and communities with limited access to postpaid plans, particularly in high-density urban communities and emerging cities, are the ostensible targets.
The service is designed for budget-conscious Filipinos seeking dependable connectivity without long-term contracts.
“More than connectivity, our goal is to connect Filipinos to opportunities, experiences, and dreams that empower them to live fuller, more meaningful lives,” said John Palanca, PLDT Home SVP and Head of Consumer Business.
Palanca stressed, however, that PLDT Home Fiber Prepaid complements, rather than replaces, postpaid offerings. “It’s designed for price-sensitive households or first-time fiber users upgrading from older technologies,” he explained. “Prepaid fiber helps us reach new users and strengthen our presence in covered areas.”
The rollout is reportedly backed by PLDT’s expanding fiber footprint and a strategic focus on customer-centric solutions. This means investment in faster installations and repairs, 24/7 support, and easy-to-use self-service tools.
“We are proud to see the strength of PLDT Home’s performance in the first half of 2025,” Palanca added. “Whether through our premium postpaid plans, growing prepaid offerings, or our ‘Always On’ service, we remain committed to making world-class broadband more accessible, dependable, and inclusive for all.”
In the first half of this year, PLDT sustained its growth, posting P29.5 billion in total fiber revenues, up 7 percent from the same period last year.
This growth was driven by strong subscriber momentum, with 169,000 net fiber adds during the period—more than triple the 51,000 net adds recorded in the first half of last year.
