Despite stiff competition, PLDT Inc. said it has kept its lead in home broadband services with a 50 percent market share last year.
In a press briefing, Jeremiah de la Cruz, PLDT head of Consumer Business-Home, said the pure fiber market in the country grew by about P6.1 billion last year, of which PLDT captured 60 percent of the market growth resulting in revenues increasing by 9 percent last year.
PLDT Home accounted for more than half of the industry’s fiber-only revenues posting P53 billion in 2023.
Given the sustained growth, PLDT said it was able to increase its market share by 1.4 percentage points to 50 percent last year.
PLDT said its broadband unit continues to dominate the market, accounting for 50 percent of the total fiber-to-the-home industry customers with 3.2 million fiber customers as of the end of 2023.
“Our goal is clear: we want to further elevate the experience of our customers by providing the best-in-class broadband connection and innovative products and services to more Filipino families. We plan on leveraging our multiple technologies and tailor-fitted packages to enable connectivity to every home,” said de la Cruz.
PLDT Home also plans to grow its fiber footprint this year to reach more households and barangays in the Philippines as it pushes connectivity in greenfield areas.
Since 2021, PLDT Home has increased its share of industry revenues to 50.6 percent as of end-2023.
According to de la Cruz, in 2023 alone, PLDT Home drove 68 percent of the industry revenue growth, driving the Philippine telco sector forward.
PLDT Home reported an industry-leading average revenue per user of P1,493, up by 11 percent, with churn rates at 1.8 percent, better than the industry average of 2 percent.
PLDT Home utilized 59 percent of its ports as it continued its network expansion.
The company is also improving its customer care efforts by ensuring a more proactive approach to dealing with complaints and helping reduce repair and follow-up calls, PLDT added.
Following the introduction of the country’s first Gigabit Fiber plans that offer ultrafast, first-world connectivity speeds of up to 10 gigabits per second, PLDT Home is unveiling its Always On service.
A first in the industry, the new Always-On broadband service delivers uninterrupted connectivity for PLDT Home customers.
