Findings of a survey validates the need for a a unified platform to administer all of their subscriptions.
A research conducted by Bango showed 85 percent of Filipino consumers think there are too many subscription services available from video, music, gaming to sport and food delivery.
Due to this subscription fatigue, 91 percent are now demanding a unified platform.
Around 83 percent say they would sign up for more subscriptions if they were consolidated through a centralized content hub.
The survey of Bango covered more than 6,000 consumers currently paying for subscription services across India, Indonesia, Malaysia, Philippines, Thailand, and Vietnam.
According to the data, 79 percent of Filipino consumers have more than two subscriptions and 13 percent have more than six.
The growing number of subscriptions to manage is causing Filipino consumers to become frustrated by the administrative nightmare.
Bango’s study shows 91 percent want all of their subscriptions to be streamlined through a ‘Super Bundling’ content hub where a single payment can be made to a service provider for multiple subscriptions.
The survey reveals that local mobile network operators may be the key to unlocking Super Bundling. In the Philippines, most consumers already have subscription services included in their phone plan, making telcos the most trusted provider for a centralized content hub.
The survey said 70 percent of Filipinos said they would trust their mobile provider to unlock this central hub and enable Super Bundling.
Companies like Bango specialize in the technology behind Super Bundling, ensuring a streamlined experience for consumers, content providers, and telcos alike.
