PH1 World Developers Inc. expects to generate sales reservation of more than P6 billion by next year, at least a 50 percent uptick from this year’s projected P4 billion sales, as the company eyes to be one of the top five realty firms in the county in the next five to seven years.
Edgar Saavedra, PH1 chairman, said the company has a gone a long way from booking just P500 million in sales reservation in pre-COVID-19 pandemic period when the company was starting to establish its name in the property business.
A sister-company of listed construction firm Megawide Construction Corp. – both are units of Citicore Holdings Investment Inc. – in which Saavedra is also the chairman, and chief executive officer, PH1 has been in operation in the past 8 years.
PH1 is looking to position itself in the P2.4 million affordable segment of the residential market as well as the P3 million to P4 million middle-income market. About 70 percent of its buyers are for end-users and the rest investors; 60 percent are local local and 40 percent are international.
PH1 e highlighted its synergy with sister-company Megawide, which serves as PH1’s contractor for its projects. – Ruelle Castro
