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PH cosmetics sector 2025 sales seen up 10%; DTI sees export potential

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Trade officials on Wednesday urged the growing local beauty and personal care industry to go global and export their products, as domestic sales are forecast to rise another 10 percent this year after a similar increase the previous year.

The Chamber of Cosmetics Industry of the Philippines Inc. (CCIP) expects the retail sales of the domestic industry to grow 10 percent in 2025 from P292.77 million in 2024. Sales also rose 10 percent in 2024 from P266.15 million in 2023, the CCIP said in a report.

“It’s a growing industry. The beauty and personal care industry in the Philippines has continued to register healthy retail volume and value growth in 2024,” CCIP President Christine Michelle Reyes said on Wednesday at the sidelines of the Cosmobeauté Philippines 2025 business-to-business fair in Pasay City.

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Reyes said consumption picked up the previous year due to lifestyle changes and easing inflationary pressures.

Higher consumption is driven by a growing middle-income group as well as urbanization with provincial areas attracting new consumers through the development of modern retailing like electronic commerce, she added.

She said one of the most significant shifts in beauty and personal care is growing demand for products with sun care.

“It’s the fastest growing segment,” Reyes said, without giving figures.

She added that sun care sales are driven by changing lifestyle, increased awareness for sun protection and the unusually hot weather in the country.

Reyes said the best-selling products are those that integrate a sun protection factor, which determines how well a sunscreen protects one’s skin from harmful ultraviolet rays.

 “Climate and environmental issues are increasingly top of mind in beauty and personal care,” she added, noting that cosmetics companies have also been introducing innovative products to set them apart from the competition.

Trade Secretary Cristina Roque in a separate interview said the local cosmetics industry is known to use organic products, a practice which makes it competitive despite stiff competition from those imported from Japan and Korea.

Roque said for lotions, some local companies use virgin coconut oil as base, compared with petroleum jelly used in some imported brands.

For skin whitening products, some local brands use papaya, she added.

Yet, Roque sees the market for beauty products in the Philippines, local and imported, has room to grow with the population at 115 million and median age at 25 years.

Roque believes local manufacturers of cosmetics and beauty products have a chance to export their products.

“This is our first time to join an international trade show or expo such as this. The reason is I feel that we really have companies that are ready to go global, especially those who sell products that are coconut-based,” she said.

“We have coconut-based shampoo and conditioner; we have oatmeal soap and plant-based whitening products which are very organic. There is high demand for these products,” Roque added.

She said business-to-business events like Cosmobeauté will provide a venue for bulk buyers and open opportunities for export. The event is supported by Cosmoprof Asia, a leading B2B event for the beauty sector across the Asia-Pacific

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