Astara, one of the biggest automotive distributors in Europe and Latin America, has taken over the distributorship of French automotive brand, Peugeot, in the Philippines.
Raoul Piccelo, Peugeot Philippines managing director, said the company sees the potential and significance of the local market which has started to show signs of recovery.
This ushers in Astara’s expansion in Asia and marks the partnership of Astara and Stellantis, one of the leading global automakers where the Peugeot brand is housed.
Peugeot distribution was previously handled by Eurobrans Distributor Group of the Columbian Group.
The refreshed Peugeot Philippines kicked off with the launch yesterday of the new Peugeot 5008 seven-seater sport utility vehicle.
Picello said the company plans to introduce four new vehicles, open seven more dealerships on top of the four it currently has and will roll out digital transformation at all levels by the second quarter of this year.
The New Peugeot 5008 SUV is assembled at the Stellantis manufacturing plant in Gurun, Malaysia.
Stellantis expressed their optimism in the new distributor paving the way in unlocking more opportunities for Peugeot in the market.
“Astara will bring to the Philippines its strong expertise in strategy implementation and a wealth of cross-market experience to realize the potential of Peugeot in the Philippines,” Stellantis senior vice president for Asean and General Distributors Christophe Musy shared.
The new Peugeot 5008 is priced at P2.26 million. – Irma Isip