Electronic -commerce platforms and brand owners have seen a significant number of merchants removed from their sites due to counterfeiting issues.
During the first annual review of the memorandum of understanding (MOU) forged with the Intellectual Property Office of the Philippines last May 12, representatives from Lazada, Shopee, Zalora, Golden ABC, Globe Telecom, GlaxoSmithKline and Solar Pictures presented their achievements on the pact that aims to curb counterfeiting and piracy online.
Lazada said the number of listings removed from their platform increased by 118 percent, from 74,801 in August to September 2021 to 163,287 in March to April 2022.
Lazada also established a trust-building awareness campaign through their “Sure Ka Sa Lazada” that guarantees that products are legitimate.
Shopee reported removal of counterfeit and pirated product listings increased by more than 400 percent between August and September 2021 and March to April 2022.There was also a 300 percent increase in rights holder-signatories’ use of Shopee’s IP rights process.
Shopee also updated their IP process with tighter sanctions and new algorithms that target copied listings.
Zalora reported zero reports of incidents of IP infringement due in part to the platform’s thorough onboarding process. The platform has been introducing new ways to address possible incidents, such as establishing a reporting mechanism and educating consumers and merchants of Zalora’s IP policy.
Solar Pictures reported a 148 percent year-on-year increase of IP-infringing listings taken down by different platforms on the group’s request to protect movies and content owned by Solar.
Golden ABC said there were more IP enforcement efforts made since acceding to the MOU, including an 83 percent hike in reports the company has requested for takedowns.
Globe found over 1,600 posts infringing against the service provider for the full year of 2021, with almost 60 percent on fake broadband plans.
GSK reported zero counterfeits on any platform.
