SM Investments Corp. said the online delivery service “Call to Deliver” of The SM Store is achieving “double-digit growth.”
“The growth of the concept amid the pandemic was brought about by its personalized approach in online shopping which is part of SM’s continuing shopping innovation to adapt to the current situation,” SM Investments said.
“Even before the pandemic, The SM Store made sure the customer continued to have a positive store experience. Call to Deliver gives you that element of human interaction that is very important to the Filipino. We are able to offer a more personalized store experience through Call to Deliver,” said Ponciano Manalo, SM Retail president.
Call to Deliver, The SM Store’s hybrid and safe shopping service, is available through #143SM, Facebook Messenger and Viber. It allows customers to chat with store personal shoppers and have their items delivered right at their doorstep or picked up in-store.
“This shopping innovation, which delivers its brand of service through online platforms, has been steadily growing as it merges personal in-store shopping with video call services and instant messaging apps for a more personalized approach. The ‘Call to Deliver’ service has also been adopted by SM’s retail operations and affiliates,” SM Investments said.
“This is in recognition of what the customers need or want and being able to immediately offer a unique form of shopping for those having a hard time pivoting to online formats,” Manalo said.
During the enhanced community quarantine (ECQ) from August 6 to 20, The SM Store offered free delivery service to ECQ areas for a minimum single-receipt purchase.
Discounts were also made available to coronavirus vaccine card holders via #SMCalltoDeliver.