Globe’s new president and chief executive officer, Carl Raymond Cruz, who officially assumed his role on Tuesday, April 22, intends to position the company as the most profitable telecommunications operator in the country, driven by a strong mobile business and growth potential in both fiber broadband and enterprise segments.
During Globe’s annual stockholders’ meeting, the Board of Directors approved the appointment of Cruz as the company’s new President and CEO, effective April 22, 2025.
Cruz expressed optimism the company will sustain its growth in the next couple of years.
“First it was quite clear that we want to be, in the succeeding years, the most admired and the most profitable largest telco operator in the country. And currently, we are number one in mobile, in that particular segment, and we want to have a stronger position in both fiber or broadband as well B2B or enterprise,” Cruz said during a press briefing in Makati on April 22.
Cruz said the growth driver for the company is “going to come from both sustained growth in mobile” and “B2B.” “The second (area) where we want to achieve the highest growth rate in the next couple of years will be the B2B [Business to Business] and enterprise. Cruz added Globe would work to improve the telco’s standing in fiber and broadband. “The intent toward fiber and broadband is to improve our standing in that particular segment in the industry,” he said.
“I can’t give you the specific guidance for the next five years’ plan because that is already very forward looking, so I will stick to the guidance but that is the intent that I have put forward,” he added.
Globe’s solid performance in 2024 demonstrates that it is advancing in step with the industry, Cruz said. The company reported an all-time high P165 billion in gross service revenues in 2024, a 2 percent increase year-on-year, while maintaining its lead in mobile with 60.9 million subscribers.
For 2025, Globe targets to achieve low to mid-single digit revenue growth.
Globe’s strength lies in the synergy of its dual growth engines. With connectivity from Globe and financial inclusion via GCash, the company serves everyday needs across the digital lifestyle spectrum, making Cruz’s vision of digital inclusion more attainable.
Globe sustains strong momentum in 2025, building on a year of solid financial gains and operational performance while continuing to lead with innovation in the delivery of digital services.
