ABS-CBN Corp. continues to expand its digital footprint as it focuses on serving audiences worldwide as a content company.
Jamie Lopez, ABS-CBN head of digital, said with its growing digital presence of ABS-CBN, it has has become primarily a content company after the non-renewal of its broadcast franchise in 2020.
“In the Philippines, 40 million people visit YouTube daily and we account for 10 million of those daily active users who consistently deliver over a billion impressions a month, 1.34 billion in August,” Lopez said.
He added ABS-CBN remains dominant on both YouTube and Facebook, and continues to enjoy gains on its sites and its own over-the-top platform iWantTFC.
“Our entertainment channel is the largest in Southeast Asia with 36.4 million subscribers.
We have 112 million followers in Facebook, 13.5 million monthly actives across our websites, and we continuously see growth month on month for iWantTFC, which as of last month was 4 million.”
ABS-CBN’s Kapamilya Online Live, which offers ABS-CBN programming from morning to evening on Facebook and YouTube, also averages 10 million to 15 million views every day according to ABS-CBN digital content publishing head Richard Reynante.
ABS-CBN News has also made great strides in its digital transformation to reach more audiences online and around the globe.
