NEDA SAYS: Pro-competitive policies in digital markets essential

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The National Economic and Development Authority (NEDA) yesterday stressed the importance of pro-competitive policies and regulations in digital markets to ensure accessible, high-quality digital services and products for both Filipino consumers and businesses.

“Focusing the implementation of the National Competition Policy (NCP) on digital markets is key, as digitalization is one of the cross-cutting strategies identified by the Marcos Administration under its Philippine Development Plan 2023-2028,” NEDA Secretary Arsenio Balisacan said in the recently concluded workshop on Fostering Digitalization through the NCP led by the NEDA and the Philippine Competition Commission (PCC).

“Such technologies are crucial toward enabling Filipino individuals and micro, small and medium enterprises, particularly the poor and those in geographically isolated areas, to access broader markets and opportunities in healthcare, education, finance, agriculture and in many other sectors,” he added.

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The NEDA chief also emphasized the significant role of digitalization in facilitating the flourishing of the services ecosystem, which is expected to spur improvements in productivity throughout the economy, leading to the multiplication of economic and social opportunities.

The NCP, which was set for implementation in late 2021 through Administrative Order 44, s. 2021, provides a framework for government agencies to formulate and adopt pro-competitive policies, rules and regulations and issuances to avoid competition distortions and an uneven playing field for businesses.

Pursuant to this, the Fostering Digitalization through the NCP project of NEDA and the PCC is being conducted to promote collaboration with the Department of Information and Communications Technology and the National Telecommunications Commission, and enhance digitalization through well-crafted policies that encourage healthy competition in the digital sector.

 

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