MacroAsia Corp., an airline service firm controlled by taipan Lucio, is partnering with Princess Jolliant Corp. to develop a “world-class” commissary in Cebu to service “a broader base of institutional clients.”
MacroAsia said it signed an agreement today, Sept. 23, with Princess Jolliant, through its unit MacroAsia New Ventures Inc., that would operate the existing PJC commissary.
Princess Jolliant runs a commissary in Cebu serving the quick service restaurant (QSR) sector and institutional clients.
“Princess Jolliant plans to scale up its production capacity and services with Cebu as its hub. Recognizing MacroAsia’s strong track record and expertise in Luzon, the company specifically invited MacroAsia Corporation to become a strategic partner in its Visayas expansion,” MacroAsia said.
MacroAsia provides aviation-support businesses to airlines, from aircraft maintenance to in-flight catering services, ground handling services for passenger and cargo aircraft, as well as helicopter charter flight services.
Eduardo Luy, MacroAsia president, noted Cebu’s role as a vital center for trade, tourism, and economic activity in the Visayas.
“Expanding here will allow us to serve more customers, support local businesses, and create jobs, while bringing MacroAsia’s expertise in food services to the region. This move is not just about expansion—it is about building long-term partnerships in Visayas,” Luy said.
“Cebu’s growth momentum—driven by the continuing development of Mactan-Cebu International Airport (MCIA), new infrastructure investments, and strong airline activity—makes it a strategic location for MacroAsia’s food business,” Luy added.
The project is also expected to generate new employment opportunities, contributing to the province’s economic progress, he added.
