Jollibee Foods Corp. said it is opening its first Spain branch in the city of Madrid later in the year, its 9th store in Europe where it plans to have 50 stores across the continent.
“Opening Jollibee stores in Spain is a milestone that forms part of our vision of becoming among the top five restaurant companies in the world and part of our commitment to grow in Europe. The fried chicken segment is underrepresented in Spain’s restaurant segment compared to other markets, so we are very excited to introduce the Chickenjoy we are known and loved for around the world to the people of Spain,” said Ernesto Tanmantiong, Jollibee president.
Dennis Flores, Jollibee Europe president, noted that Spaniards and Filipinos have the same penchant for “visiting restaurants as a way of life, enjoying great meals with their loved ones.”
Thus, the company eyes to replicate its success of expanding its customer base beyond Filipinos in Spain just as it did in the United Kingdom, where 75 percent of its customers in its latest stores are now the mainstream British, he said.
“Our future customers in Spain are looking to return to their normal social lives. And restaurants play a key role in that. As we grow, we are simultaneously investing in technology while ensuring we never lose the friendly customer service that Jollibee is known for. Ultimately, we are committed to create a great place for our customers to spend time with friends and family,” said Adam Parkinson, Jollibee Europe business head.
Jollibee in a statement said its first restaurant in Spain will feature its “much-loved bestsellers, headlined by the world-famous Chickenjoy.” Other menu items include Jolly Spaghetti and the chicken burger.
