Jollibee Foods Corp. is looking at more Chinese cuisine brands that it can bring to the mainstream market with its investment in private equity fund Titan Fund II.
Richard Shin, Jollibee chief finance officer, said the Singapore-based private equity fund where Jollibee will invest SGD$90 million, will support the company’s thrust to be a strong player in the Chinese cuisine quick service restaurant market globally.
Shin said Titan Fund II will also be used to bring up brands in one of the other three categories the company is focusing on –
Shin declined to reveal any particular brands.
Jollibee on Wednesday announced its investment in Titan Fund II through unit Jollibee Worldwide Pte. Ltd. , equivalent to 90 percent of the fund.
Titan Fund II will be managed by Titan Dining Partners II Ltd., consisting of individuals with extensive experience in the food and beverage sector in the Asia Pacific region. These also comprise the same group behind the original Titan Fund II private equity that has Chinese brands like Tim Ho Wan and Coffee Roasters under its portfolio.
Chinese brands under Jollibee are Yonghe King, Tim Ho Wan, and Hong Zuan Yuan.
