Filipinos prioritize personal hygiene and food in their market basket in times of impending shortage of resources or “petsa de peligro,” as well as during payday, according to a study conducted by Packworks, a startup company providing a business-to-business (B2B) platform for sari-sari store owners, in collaboration with Fourth Wall, a socio-cultural research firm.
The data, based on Sari IQ, Packworks’ data analytics platform, compares the demand for sari-sari store products on the 14th and 29th days of each month against the daily average for the year 2022.
Examining data from 24 periods (i.e., every 14th and 29th of all the 12 months) in 2022, personal hygiene products such as shampoo, body soap, and alcohol increased most frequently, growing at 11 periods in a year. Ready-to-eat food such as canned meat, powdered coffee, soy sauce, and soda mirrored personal hygiene products’ growth, rising within the same periods.
Based on the gathered data from Sari IQ, the top 5 categories during the petsa de peligro are shampoo (11 percent), detergent (8 percent), body soap (8 percent), canned meat (7 percent), and alcohol (7 percent), while the top 5 categories during payday are detergent (9 percent), canned fish and seafood (7 percent), sanitary pad (7 percent), canned meat (6 percent), and baby powder (6 percent).
The trend is consistent even on payday, with personal hygiene and ready-to-eat food products experiencing a rise in demand most consistently, while the top 5 categories during pay day are detergent (9 percent), canned fish and seafood (7 percent), sanitary pad (7 percent), canned meat (6 percent), and baby powder (6 percent).
The latest findings from Sari IQ highlight the importance of personal hygiene and ready-to-eat food items in the Filipino market basket, particularly during times of scarcity and payday, said Andres Montiel, chief data officer of Packworks.
