GMA Network Inc. is making an additional investment of over P1 billion for the expansion of its digital TV coverage nationwide.
To date, GMA has spent almost P860 million for the upgrade of its existing digital terrestrial television stations, with a total of more than P1.8 billion for all these efforts for digital broadcast, the network said in a statement over the weekend.
GMA said it is set to unveil more digital TV stations that will further expand its digital TV coverage with an additional investment of over P1 billion, as it is poised to reach the entire population of TV households throughout the country with its digital TV signal.
The network remains aggressive in expanding its reach and signal through building new operating stations and upgrades.
Currently, GMA has a total of 93 TV stations strategically placed in various areas nationwide, comprising GMA’s analog and digital TV as well as GTV’s analog TV broadcast stations.
Through the help of the said stations, Nielsen Philippines TV Audience Measurement data from January to August 2022 has shown that GMA — combined with its other channels GTV, I Heart Movies, Heart of Asia, Hallypop and DepEd TV — reached 97.1 percent of all TV households nationwide or 18.4 million TV households in total Philippines.
The main GMA channel alone recorded a net reach of 96.6 percent or 18.3 million TV households while the network’s second free-to-air channel, GTV, registered 78.9 percent net reach or 15 million viewers for the said period.
Total TV households in the Philippines for 2022 are estimated at almost 19 million.
GMA said its combined people net reach in total Philippines is at 94.3 percent, or about 76.6 million viewers out of the total Philippine estimated TV viewer population of 81.3 million for 2022.
As the country also continues its shift from analog to digital transmission, GMA said it enables more viewers to access a clearer and more vibrant TV viewing experience through its digital receivers GMA Affordabox and GMA Now.
Aside from TV, the network runs 23 radio stations all over the country, while viewers abroad can catch its international channels GMA Pinoy TV, GMA Life TV and GMA News TV as well as GMA On Demand. – Myla Iglesias
