GMA Network Inc. said it sustained its lead in television ratings in April despite changes in its programming as a result of the enhanced community quarantine.
The broadcast firm in a statement cited latest data from Nielsen TV Audience Measurement which showed that for April (with April 26 to 30 based on overnight data), GMA registered 32.1 percent average total day people audience share in the National Urban Television Audience Measurement (NUTAM) against 28.9 percent of its rival.
The network said it led in all day parts in NUTAM starting in the morning block with 26.9 percent people audience share compared to competition’s 24.8 percent.
In the afternoon block, GMA was ahead of its rival with 28.7 percent versus 28.5 percent of the competitor.
GMA said it further strengthened its winning streak in the evening block with 37.2 percent as against its counterpart’s 31.3 percent.
The Kapuso channel likewise remained strong across all day parts in its bailiwick areas Urban Luzon and Mega Manila.
It recorded 33.4 percent total day people audience share in Urban Luzon while its competitor posted 25 percent.
With official data from April 1 to 25, the Network tallied a bigger lead in Mega Manila with 33.8 percent total day people audience share against its rival’s 21.9 percent.
Nielsen TV Audience Measurement’s client pool covers a total of 37 clients/subscribers consisting of local TV networks, regional clients, blocktimers, advertisers, and agencies.
