GMA Network Inc. has continued to ramp up its digital content to further grow its online audiences.
“We continued to expand our presence in the digital space, more solidly establishing our relevance to the growing online audiences, particularly in the key social media platforms.
Through all our content-producing teams within the Network and its subsidiaries, we’ve expanded our content offerings, ramped up the volume of exclusive digital content, and implemented specific strategies to enhance audience growth while improving engagement and audience diversity,” Gilberto Duavit Jr., GMA Network president and chief executive officer, said during the virtual annual stockholders’ meeting.
GMA Network said digital online ad revenue, inclusive of its websites, grew 72 percent year-on-year.
The network’s official online channels on YouTube, Facebook and TikTok had 45.2 billion video views in 2023, a 38 percent increase from 2022.
GMA said it also witnessed a substantial uptick in subscribers and followers across its official social media platforms, reaching a combined total of 345.6 million at the end of 2023, a 17 percent increase from the preceding year.
In line with the evolving landscape of media consumption, GMA Network launched the Kapuso Stream in 2023.
The platform allows audiences to livestream the network’s programs in high definition across multiple internet-enabled devices, complementing its terrestrial TV reach and coverage.
The GMA Mobile App also saw a notable surge in downloads. By the end of 2023, it had accumulated 3.86 million downloads, a 17 percent increase from 2022’s 3.28 million, the network said.
The network reinforced its leadership in terrestrial broadcast reach and coverage by commissioning 12 additional digital terrestrial TV transmitter stations nationwide in 2023, expanding GMA Network to 108 TV stations.
As for GMA Network’s international linear channel subscription business, several of its traditional carrier agreements are scheduled for renewal in the first semester of 2024.
New agreements with notable IP-based subscription services are also in the pipeline, it added.
GMA Network said it also continued to invest in complementary technologies.
To enhance the viewer experience, it launched the Standard Definition Full Height Anamorphic broadcast solution that brings a more immersive viewing experience in standard definition, regardless of the TV used.
