Ayala-controlled Globe Telecom is ramping up efforts to reward subscribers with incentives to keep its users’ base growing as it marks its 10th anniversary dubbed “GDay” this month.
GDay pop-up booths in malls, stores, and neighborhood venues will abound in these places where customers live, work, and play, the company said in a statement on Thursday.
These on-ground activations in key cities like Cebu, Davao, Bacolod, Naga, Tuguegarao, and CDO will transform familiar spaces into engaging brand experiences filled with exclusive promos, partner rewards, and surprise giveaways, it added.
Bianca Wong, Vice President and Head of Feel Valued Tribe at Globe, said, “This GDay, we’re celebrating in a way that recognizes our customers’ diverse passions and everyday wins.”
In the first half of this year, Globe reported a 5 percent rise in mobile subscribers to 62.5 million from 59.5 million in the same period last year.
