Globe maintains revenue leadership in Q3 at 54.9%

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Globe  has recorded mobile revenue market share (RMS) of 54.9 percent in the third quarter, the highest since the same quarter in 2019, the company said.

Globe has consistently held revenue leadership since the fourth quarter of 2016, with the margin steadily growing this year.

Globe’s RMS at the close of September represents a 0.3 percent rise from the previous quarter, increasing on the back of higher data use and average revenue per user (ARPU), as Globe’s subscriber base showed more consistent activity following subscriber identification module (SIM) registration.

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“Globe continues to lead where it matters. This year, our revenue market share has been consistently growing quarter on quarter, and mobile continues to gain with higher quality acquisitions and more active loaders using our services for longer periods,” said Darius Delgado, head of Globe’s Consumer Mobile Business.

Globe’s current subscriber count is 54.7 million, representing an addition of 1 million newly acquired users from its total 53.7 million by end July, the deadline for registration of existing SIMs. It had deactivated 30 million inactive SIMs following the SIM registration process.

“We have always looked at RMS as the most important metric of mobile leadership. As we near the close of 2023, we are proud to have sustained our edge in the last seven years,” said Ernest Cu, Globe Group president and chief executive officer.

Globe’s mobile service revenues in the third quarter was at P28.4 billion, a 7 percent increase from the same period in 2022 at P26.5 billion.

Mobile revenue growth in the first nine months of the year was at a record-high P83.2 billion, a 3 percent increase from P80.6 billion in the same period last year.

Globe attributes this to consistently rising demand for mobile data usage, with its diverse and affordable offerings keeping the prepaid market vigorous.

From a product standpoint, mobile data peaked this year at P67 billion by the end of September, a hike of 7 percent from P62.5 billion in the same period last year. This was driven by the surge in mobile data traffic to 4,360 petabytes, soaring from 3,365 petabytes in the third quarter of 2022.

Post the SIM registration, ARPU also improved for Globe’s Prepaid and TM brands. For Globe Prepaid, it registered a 25 percent increase by the third quarter of 2023 compared to the same period last year, and the same level of increase compared to the last quarter. TM, meanwhile, logged a 35 percent increase in ARPU year-on-year by end September 2023, and a 28 percent improvement compared to the second quarter of this year.

 

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