Globe joins cross-border rewards program

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Globe Telecom Inc. has joined an alliance for the launch of the world’s first cross-border telco rewards program, which aims to deliver greater value to eligible customers when they travel to Singapore, Thailand, Philippines, Hong Kong, Australia, Taiwan or Indonesia, in the second half of the year.

Globe and its parent firm Singapore Telecommunications (SingTel), Thailand-based Advanced Info Service Public Company Limited (AIS), Hong Kong telco provider HKT, Australia’s second-largest provider of telecommunications services Optus, Taiwan’s second-largest telecom provider Taiwan Mobile, and Indonesia-based Telkomsel have formed an alliance that will launch a program to enable travelers to earn and use rewards; claim and redeem unique deals for transport, dining, merchandise, services; and enjoy other incentives when they travel to any of these markets.

The program, which will be progressively rolled out in the second half of 2024, will enable customers to conveniently access and redeem unique benefits seamlessly from their individual telco apps while traveling.

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Darius Delgado, Globe’s head of consumer mobile business, said: “Through this program, we will be able to give cross-border perks, experiences, and exclusive offers to our subscribers when they travel to partner destinations. With this, we can ensure that when yuppies travel with GOMO PH, they are in for an adventure of a lifetime!”

The cross-border rewards program is the latest addition to the suite of travel offerings from GOMO PH, which offers roaming services in over 160 destinations across the world.

Customers can choose from different promo offers for their travel destination and duration of stay, or swap local GBs to international GBs via ‘Mo Creds, all through the GOMO PH app.

“For inbound tourists, we’re making it easier for them to get the most value while exploring Singapore, thereby strengthening Singapore’s position as an iconic destination. We’re starting with our regional partners but plan to expand this program to cover key travel corridors and popular destinations globally so our customers will have an even wider array of opportunities and new experiences to enjoy when they’re abroad,” said Anna Yip, Singtel’s chief executive officer for business development.

Pratthana Leelapanang, AIS chief consumer business, said the collaboration in this project marks a significant global milestone, as major telecom service providers in the Asian region come together to enhance customer care across borders with the concept of the world’s first cross-border telco rewards.

“This sets a new standard in the telecommunications industry, aiming to enhance the ultimate experience and exclusive privileges for AIS customers when traveling and using services from partner networks in six destinations. Likewise, customers of these partner networks, when traveling to Thailand, and choosing AIS services, will receive special privileges prepared by AIS, akin to being AIS customers,” Leelapanang added.

 

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