Online gaming firm DigiPlus Interactive Corporation is set to launch its Brazil operation on Monday, Sept. 22, next week. It will open a second platform next year, also in Brazil, as it pursues its global expansion strategy.
This solidifies DigiPlus’ position as a global leader in the industry, the company said in a statement issued Tuesday, adding that its entry into Latin America’s fastest-growing iGaming market is intended “not just to bring in a platform” but also to deliver world-class entertainment.
“The company is ready to thrive in Brazil, a regulated market that generated $3.2 billion in GGR (gross gaming revenue) in its first semester. DigiPlus sees the country’s strict compliance framework as an opportunity to differentiate itself by prioritizing transparency and player welfare,” it said.
DigiPlus, early this year, allocated P660 million to jumpstart the business, covering license fees, minimum capitalization, financial reserves, and other operational expenses. It also appointed industry specialist Graham Tidey as country manager in March.
“We are incredibly excited to launch our first brand in Brazil this September. Our entry into this dynamic market is the culmination of a global-first mindset, strong collaboration between our teams, and an unwavering commitment to responsible gaming operations. We are not just bringing a platform to Brazil; we are bringing a new standard of safe digital entertainment,” Eusebio Tanco, DigiPlus chairman, stated.
Tanco said DigiPlus will soft-launch its Brazil operations with GamePlus as its first international brand.
GamePlus is designed to deliver simple, fun entertainment to the Brazilian market, filling a key strategic vertical for DigiPlus. GamePlus will launch with a catalogue featuring over 150 of Brazil’s top games — both in free-to-play and real-money versions — and will soon add exclusive content inspired by local folklore, casual games, and sports, ensuring a culturally resonant experience,” Tidey said.
