Filinvest Land Inc. is more optimistic of business rebound as more people are traveling, mobility has returned and economic activities have resumed.
“We are optimistic about the future of real estate in the country in 2022 and the coming years,” said Josephine Gotianun Yap, president and chief executive officer of Filinvest at the recent Asia CEO Real Estate Forum.
This was echoed by Vince Abejo, chief sales and marketing officer of Filinvest Land who described the pandemic period as a “test of resilience, leadership, and community” for industry players.
“Almost two years after the COVID-19 (new coronavirus disease 2019) first hit our country, the story is now different. We, at Filinvest, are definitely more optimistic about the near future. The narrative is flushed with anecdotes of business rebound as more people are traveling and mobility has returned and is slowly stirring economic activities,” Abejo said.
Through a combination of diversification strategies and financial prudence, Filinvest managed to thrive in a very challenging situation, according to Tristan Las Marias, executive vice president and chief strategy officer at Filinvest Land.
James Montenegro, country manager for Chroma Hospitality which operates the hotel brands of the Filinvest group–Crimson Hotels and Resorts + Quest Hotels, said the company kept innovating ahead of the expected changes in travel behavior by quickly strategizing and pushing out digital campaigns that were relatable to a market that was on lockdown.
Maricel Brion-Lirio, president and CEO of Filinvest REIT Corp., (FILRT) noted it is important to gain back the confidence of global locators and aggressively pursue sustainable green and digital initiatives to ensure the business longevity of all stakeholders.
“The key in gaining locator confidence is by crafting a solid strategy that highlights the key strengths of the facility which our office buildings in FILRT have,” she said.
