Ever Bilena Cosmetics Inc. through its partnership with Plastic Bank, has stopped 1.6 million plastic bottles from entering the ocean.
This impact is a direct reflection of Plastic Bank’s mission of collecting plastic within 50 kilometers of waterways, and stopping ocean pollution at its source.
Ever Bilena’s partnership with Plastic Bank is also aligned with the Extended Producer Responsibility (EPR) Law, which holds companies accountable for their plastic footprint throughout the product lifecycle.
Plastic Bank, a Vancouver-based social enterprise, tackles two critical issues simultaneously: ocean plastic pollution and poverty in developing communities. They build recycling ecosystems where plastic waste becomes valuable currency, providing income and essential benefits to people while preventing plastic from reaching the oceans.
“Ever Bilena is fully committed to our sustainability initiatives, we consider this a core value and is also a key factor in our corporate strategy and mission,” said Denice Sy, chief sales & marketing officer of Ever Bilena. “At Ever Bilena, we believe that beauty extends beyond cosmetic products, but also encompasses the wellbeing of our planet and its people.”