Emperador Inc. eyes to have half of its earnings coming from overseas in three years as it revitalizes its overseas market expansion, officials said.
The company expects its secondary listing in the Singapore Exchange Ltd. (SGX) to drive that expansion.
Bryan Donaghey, Emperador head of whisky business, said the listing yesterday of the company in SGX “marks the start of the next chapter” in the company’s growth plans.
“Our global business continues to deliver sustained growth and we aim to generate 50 percent of our sales from outside the Philippines by 2025,” added Donaghey, also chief executive of and chief executive officer of Whyte & Mackay.
Emperador’s brands are sold in 100 countries over six continents.
Donaghey said prospects are good for the company’s whiskey business in the international market, particularly China.
“China represents a big opportunity. The US is the biggest premium spirits market in the world. We’ve still got lots of room there,” Donaghey said.
He said Emperador over the last five years increased its Asia Pacific business by “multiples of 10” coming mostly from Greater China.
Donaghey said the company expects to grow in Europe and Canada while continuously working to increase its presence in the more mature markets of Australia, France, Germany.
Emperador is the first PSE-primary listed company to conduct a secondary listing on the SGX.
It has established presence in the UK, Spain, Mexico, and the Philippines.
