ELECTRONIC commerce platforms are stepping up their game in snatching more customers and retailers that are jumping into the digital retailing game.
Ruoshan Tao, head of Marketing at Shopee Philippines said brands and sellers are actively exploring new ways to reach consumers through livestreaming and social interaction or the so-called in-app engagements.
Tao said increased social interaction and engagement among online shoppers is one of the four e-commerce trends observed by Shopee for 2020.
Tao said Shopee has observed that the number of Shopee Live streams from brands and sellers increased by 40 times.
Shopee has seen greater use of its in-app engagement features in the past three months.
For Shopee Live Chat for example, over a million messages were sent daily on average as brands, sellers, and consumers interact with each other across the shopping journey.
Shopee also recorded 200 million plays for its in-app games over the past three months. This is driven by users logging in daily to earn rewards and try out new in-app games such as Shopee Farm and Shopee Throw.
“E-commerce has now evolved into something more than just a way to shop – it’s also become a place
where people come together to interact, read content, and connect with others,” Shopee said in a statement.
The three other trends are:
One, brands and sellers are growing their e-commerce presence as people shop for their home and essential needs online, brands, and sellers in the Gaming and Pet Care categories are seeing strong growth. In addition, brands and sellers offering pet essentials and home appliances and accessories saw 40 times and 15 times more orders respectively than the same period last year.
Two, shoppers turn to e-commerce for everyday needs
Shopee has observed an increase in search and shopping activity in the past three months, especially for health and fashion products. Top searched keywords include face masks, dresses, power banks and ndergarments while top products include mosquito incense, vitamins and supplements and cell phone cases
Three, shopping preferences evolve as consumers seek convenience on e-commerce.
Shopee noted Increased shopping activity on weekdays: Online shopping activity has peaked on Tuesdays in recent months, showcasing the preference among Filipinos to shop earlier in the week. Shopping activity is also the highest at 12 noon and 1 p,m. as Filipinos shop more often during lunchtime.
It noted adoption of cashless payments is growing as consumers value speed and reduce physical interactions.
