ELECTRONIC Commerce platform Shopee sees a surge in Christmas shopping following encouraging results of a sale event last week.
In a statement, Shopee said it saw more than 4.4 million items sold in the first two hours of the 11-11 sale that started on November 11.
It also saw a significant surge in order volumes outside Metro Manila, particularly in Cebu, Cavite, Laguna, Bacolod, and Iloilo.
Vincent Lee, head of Shopee Philippines, said Shopee Video recorded an 11 times increase in orders and four times more viewership and watch time during the sale.
Shopee also reported a five times increase in sales from affiliate promotions.
Fashion, mobile accessories, beauty products and home improvement items were the bestsellers.
Across the region, 11 million items were sold during the first two minutes of the sale.
