Personal Collection (PC) recently launched its operations in Malaysia, becoming the first Filipino-owned large-scale direct selling company to open its headquarters in the Malay peninsula.
The company said in a statement PC Malaysia will follow the successful business model of Personal Collection in the Philippines by selling best-in-class products through dealers.
The Malaysia launch coincides with Personal Collection’s 20th year.
Attended by Malaysian entrepreneurs and direct sellers, the launch of PC Malaysia showcased Personal Collection’s bestsellers in the Philippines, including Tuff Toilet Bowl Cleanser and sof & mmmmm Concentrated Fabric Conditioner. It also unveiled L’Essence, Personal Collection’s own essential oils line first introduced to the Malaysia market.
From a tiny warehouse in Quezon City with only one product and eight dealers in 2003, Personal Collection has grown to become one of the top direct selling companies in the country with more than 450 branches and hundreds of thousands of dealers selling hundreds of products in the Philippines alone. It has also built regional depots across the country.
Recently, Personal Collection pioneered the shift from recyclable packaging to biodegradable packaging and formula that are gentle on the environment.