DigiPlus Interactive Corp, one of the country’s fastest growing digital entertainment companies, recently unveiled its new look and overall branding to align with its pivot to digital transformation.
With its aim to be the number one diversified entertainment and leisure hub in the Philippines, DigiPlus tapped globally renowned brand specialist Landor for its brand transformation.
DigiPlus’ new look is rooted on its new brand purpose: to reimagine the wonderful new possibilities when we bring things together. The new DigiPlus logo features interlocking shapes brought together by an intersection – two simple pieces that create something new to showcase the essence of DigiPlus.
The new brand colors of shades of blue and purple give the new DigiPlus icon a younger, tech-forward look that fits company’s position as a leader in digital entertainment.
DigiPlus is behind the country’s leading digital entertainment platforms including BingoPlus, ArenaPlus, BingoPlus Poker, Tongits +, and many more.
The refreshed logo also comes with the new tagline, “Multiply the fun” that translates to multiple ways that the brand impacts its stakeholders.
