DigiPlus Interactive Corp. is looking to beef up both its on-site and online presence and is eyeing more sites for games like bingo.
“This is part of our brand building so BingoPlus will become this entertainment hub for the locals., so people recognize our name, and (they) can play either on site or online,” said Andy Tsui, DigiPlus president.
The company recently spruced up its website – digiplus.com.ph – as well as its branding initiatives by tapping brand consultant Landor.
Tsui said Digiplus plans to add non-gaming elements in its website such as movies, sports channel that stream live content – “so people when they think about entertainment, they will think about Bingo Plus.”
DigiPlus currently owns 140 bingo sites across the country. It also operates online games like BingoPlus, the digital sportsbook ArenaPlus, and PeryaGame which mirrors the traditional carnival experience by offering a wide selection of games that involve colors, cards, and numbers.
Digiplus plans to launch more digital offerings in the coming months, to maximize user delight and enjoyment within the gaming ecosystem, Tsui said.
“This 2024, we are geared towards increasing DigiPlus’s reach and depth in the growing gaming market. With the help of exciting and pioneering technology, DigiPlus hopes to unlocks boundless new forms of digital entertainment experiences for our users,” he added.
The expansion both online and on-site gives the gaming market the integrated gaming experience while tapping into future revenue streams.
“We maintain only the good performing sites. But in the future, we might still add a few sites if we find the right location. We still want to expand, because we want to build some flagship sites,” said Tsui of the on-site presence.
For online, Tsui said DigiPlus eyes opportunities both inside and outside the country.
“We see a big untapped market here at the moment. We’ll continue to expand because we are entering only the third year. We started in 2022. But in the future, who knows, if other countries open for online gaming, we might explore. Maybe we’ll operate in another country which has a big Filipino population. That may be another good potential market for us in the future. But right now, these games are good for locals here,” he said.
DigiPlus earlier said it looks to spend P1.5-2 billion for capital expenditures in 2024, in which 50 percent of the budget will go to technological upgrades, including cybersecurity.
